Afrobility: Africa Tech and Business

#41: SafeBoda - How the Ugandan motorbike hailing platform is delivering mobility services across Africa

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Overview: Today, we’re going to talk about SafeBoda - the Ugandan motorbike hailing platform. We’ll explore the SafeBoda story across 7 areas:

  1. Motorbike hailing platforms in other emerging markets (GoJek/GoTo)
  2. African mobility context
  3. SafeBoda's founding & early history
  4. Fundraising and growth
  5. Product & monetization strategy
  6. Competitive positioning & potential exit options
  7. Overall outlook

    8. This episode was recorded on Oct 31, 2021.


    Companies discussed: SafeBoda, GoJek (GoTo), Gokada, Pathao, Allianz X, CRE Ventures, Uber Boda, Bolt / Taxify Boda, Tugende, Chipper Cash, Musha ventures, Go ventures & Gozem


    Business concepts discussed: Mobility Tech, Pan-Africa expansion, Transportation + FinTech Superapps

    Conversation highlights:

    • (05:20) - Motorbike hailing platforms in other emerging markets (GoJek)
    • (05:30) - Africa transportation context
    • (07:40) - Uganda country & transportation context
    • (24:50) - Founder background - Rapa Thomson, Maxime Dieudonne, Alastair Sussock
    • (38:20) - SafeBoda's launch
    • (43:36) - Fundraising 
    • (52:50) - Geographic expansion
    • (1:15:00) - Product & monetization strategy
    • (1:25:00) - Competition and exit options
    • (1:37:00) - Olumide’s overall thoughts and outlook
    • (1:48:01) - Bankole’s overall thoughts and outlook
    • (1:51:10) - Recommendations and small wins


      • Olumide’s recommendations & small wins:

      • Recommendation: Founders podcast (by Dave Senra) & Don't Sweat the Small Stuff . . . and It's All Small Stuff (by Richard Carlson)
      • Small win: Was in Chicago hanging out with friends for birthday, Hung out with friends in a Miami night out & installed Windows 11 which is sweet and beautiful
      • Other content: Get.Africa #46 article about SafeBoda's Kenya exit (by Chiagoziem Onyekwena), Twitter conversation (by Stone Atwine) about SafeBoda's disintermediation


        • Bankole’s recommendations & small wins:

        • Recommendation: Azonto Ghost song & movie || How Big Tech Runs Tech Projects and the Curious Absence of Scrum
        • Small win: Chelsea FC can’t stop winning. Big win.
        • Other content: So, Where did the Popular Uganda Boda Bodas Come From?


          • Listeners: We’d love to hear from you. Email [email protected] with feedback!

          Founders & Operators: We'd love to hear about what you're working on, email us at [email protected]

          Investors: It would be great to link up with you to drive the ecosystem forward. Contact us at [email protected]

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          Afrobility: Africa Tech and BusinessBy Olumide Ogunsanwo and Bankole Makanju
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