“In a world with Meta, we've all lost the art of brand building…”

Welcome back to The Marketing Hustle, the podcast that hears from top marketers and Founders about what it takes to survive and thrive in startup life.

This week, Lottie chats to Matthew Herbert, Co-Founder of Tracksuit. Very much a startup, they’re on a big mission to make always-on brand tracking beautiful, accessible and affordable.

They have created a simple solution for marketers to track brand health, demonstrate return on marketing spend and answer the age old question, "Is what we're doing working?"

A brand born in New Zealand just 3 years ago, they’re now starting to make waves over in the UK. They raised a whopping  £10.7m earlier this year and currently work with brands such as Bondi Sands, All Good and English National Ballet to name a few!

Tune in to discover Matt chat about the shift from performance-heavy marketing to a balanced approach moving into the old school emotional brand building, whilst simultaneously measuring your brand, and most importantly, posing the question “how well is your brand actually known?” 

Have you ever wondered about the correlation between awareness and sales? Then strap in.

AND if you enjoy the episode, please leave us a review! It helps more than you know. 

Chapters:

[1:26] What is Tracksuit all about? 

[4:40] The return of old school marketing

[9:45] Measuring traditional marketing

[15:39] When should you start tracking your brand? 

[16:28] Oat milk case study: battle of the brands 

[19:53] Tracksuit ad - discover the setup

[22:21] Taking brand tracking data into supermarkets

[30:40] How does awareness correlate to sales 

[33:20] Building a brand where art and science collide 

[35:55] Making data simple and effective 

[37:33] Solving the affordability problem for startups  

[40:06] Interested in tracking your brand? Listen up!

Connect with Matt: https://www.linkedin.com/in/herbertmattj/ 
Explore Tracksuit: https://www.gotracksuit.com/uk

Follow your host, Lottie Unwin: https://www.linkedin.com/in/lottie-unwin-she-her-7b577742/

Discover Up World + Brand Hackers: https://up-world.co/