“I think purpose is exaggerated, you can also just love what you do.”

Welcome back to The Marketing Hustle, the podcast that hears from top marketers and Founders about what it takes to survive and thrive in startup life.

This week, Lottie chats to Huib van Bockel, Founder of TENZING. He was also head of marketing for Red Bull, so he knows a thing or two about making big moves in the energy drink world.

The TENZING story begins back in 2016, when they set out on a journey to change the energy drinks game for good…. They were tired of traditional energy drinks filled with artificial ingredients and loads of sugar.

SO, fast forward to today and TENZING has created a plant-based, low calorie, totally natural energy drink. They are number 1 in the natural energy category and you have no doubt seen them on the shelves of most retailers. Big moves in just 8 years!

Tune in to discover Huib and Lottie chat about why finding your why is bullshit, the power of community marketing and what’s the no hierarchy principle all about? Plus, hear all about his journey from Red Bull to Founder life.

AND if you enjoy the episode, please leave us a review! It helps more than you know. 

Chapters:

[1:11] Why starting with your ‘why’ is bullshit 

[6:07] A dive into the Red Bull marketing hype 

[11:05] Look for your gap, not the gap in the market 

[16:25] How TENZING does marketing 

[26:21] Familiarity means everyone is a marketer

[30:02] Going big for your first OOH campaign

[33:24] Leading a 200 team to becoming a Founder

[41:55] Can you build a big biz and still be nice?

[45:55] A peek into the ‘no hierarchy’ principle 

[53:45] Timeless advice from Huib’s Grandfather

Connect with Huib: https://www.linkedin.com/in/huib-van-bockel-8454834/ 
Explore TENZING: https://tenzingnaturalenergy.com/

Follow your host, Lottie Unwin: https://www.linkedin.com/in/lottie-unwin-she-her-7b577742/

Discover Up World + Brand Hackers: https://up-world.co/