Success Is In The Mind - Hosted by Oliver Bruce and Hugo Tilmouth

44: E44: Thursday Founder - Matthew McNeill Love - marketing, military and love


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Earlier in 2021 the co-founders of Thursday (the dating app) boldly announced to LinkedIn that over the next 12 months they would take their start-up from a valuation of £0 to some £50m; brave to say the least. Where do you even start? 

What started as a dating app called HoneyPot, founded in an Officers’ Mess whilst Matt was serving in the British Army, is now undergoing a Series A fund for £20m (Dec 2021) - the two schoolmates (co-founders) George and Matthew have seen over 250,000 downloads in just 9 months.

This Thursday (a unique day for us to release a podcast) Oliver Bruce chats to co-founder Matt McNeill Love about the ‘pointless pints’ behind the company’s infamous guerrilla marketing techniques and how they built a brand on just £500! Why did they rename their app ‘Thursday’ and why focus solely on 1 day of the week and not the remaining 6? 

It’s not all cardboard signs, pink balloons and reactive marketing in London, in fact most of what the team at Thursday do is incredibly proactive. From ensuring people get home safe on the night tube via push notifications to hosting parties for singletons in venues throughout the city, Thursday are 100% on the ‘ones to watch’ list…!

Enjoy. 

Exclusive Content –
How to fuel guerrilla marketing - https://bit.ly/31BgKaj
Top 10 apps in the App Store - https://bit.ly/3y0Hc9m
How to get the best when developing tech - https://bit.ly/3DBpt9M

For more exclusive content visit Oliver's YouTube - https://bit.ly/3lDwH76

Sponsor - Capsule Insurance - https://bit.ly/3oroa96

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