GTM Made Simple

442: Culture Eats ABM For Breakfast, Pt. 3: What is ROWE? w/ Mike and Nikole Rose


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In 1926, it was imperative that factory workers were present on the assembly line for eight hours a day.

Fortunately, a lot has changed in the work environment since 1926.

Why, then, are we still so attached to the 9-5 workday that manifested almost a century ago?

In today’s episode, Michael Rose and Nikole Rose bring in Allison Gibbs, Director of Marketing Success at Mojo Media Labs, to discuss ROWE: Results Only Work Environment.

They cover:

  • What ROWE looks like implemented
  • Why ROWE is considered radical in the workplace
  • Setting work boundaries when you’re only concerned with results
  • Dealing with sludge

Resources mentioned in this episode:

  • CultureRx

To listen to this episode and many more like it, subscribe to #FlipMyFunnel on Apple Podcasts. Or, listen via our website.

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GTM Made SimpleBy Sangram Vajre

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