The Lazy CEO Podcast with Jane Lu

#45 Feather Sisters: How Melinda Willis Took Back Control of Her Finances & Built a 7 Figure Business


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You may know Mel from the last season of Married at First Sight, but she’s also the founder of two incredible businesses in the beauty space - Feather Sisters and Melly’s Beauty Salon. 


Mel started Feather Sisters, the lash and brow beauty brand in 2016, and within her first 3 months made $100k in 10 days by nailing the product and digital marketing. Mel shares her story of a rebrand project that started at a $15k budget that grew quarter of a million dollars - talk about a scope creep. And how this overinvestment in product and rebrand dried up funds to actually market and sell the product. 


More recently Mel has opened a beauty salon Melly’s Beauty Parlour and we talk about the challenges of balancing a bricks-and-mortar store, a 7-figure direct to consumer ecomm business and building a personal brand


@thelazyceo_podcast

@melindarichelle

@feather_sisters

@mellysbeautyparlour

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The Lazy CEO Podcast with Jane LuBy Jane Lu

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