“Ice baths make me feel like I’ve done a line of cocaine…”

Welcome back to The Marketing Hustle, the podcast that cuts through the BS to bring you unfiltered stories from start-up Founders of bold brands.

This week, your host Lottie chats to the Founder & CEO of MyoMaster, Lottie Whyte.

MyoMaster was created with one goal: to revolutionize recovery and it's all based on one radical idea that recovery has the power to transform performance. Developed by Lottie and her ex-pro rugby player husband, Joe, on their kitchen table… to the grilling arena that is BBC’s Dragon Den, the brand has been on quite the start-up journey!

The MyoMaster range has now been embraced by over 10,000 athletes chasing their dreams, from elite athletes to everyday people doing extraordinary things, and has grown to an impressive 7 figure run rate in just three years.

Tune in to discover the two Lottie’s chat about rejecting society's expectations and motherhood, the power of focusing on one thing and that infamous pitch in the den…

Finally, if you enjoy the episode, please leave us a review, it helps more than you know. Now let’s get stuck in!

Chapters:

[1:15] Why you need an ice bath

[5:36] Why f****** up is sometimes necessary

[9:48] How one mentor changed everything

[14:19] Are you cut out for Dragon’s Den?

[19:32] Returning to work after 2 weeks of mat leave

[24:16] MyoMaster at the kitchen table: Startup lessons

[28:49] A deep dive into the marketing structure

[33:55] Why you shouldn’t focus on your competitors 

[36:30] The power of focusing on one thing

[40:50] A Founders reality of fundraising

[42:10] Freedom > Growth

[45:09] Belief is infectious

Connect with Lottie: https://www.linkedin.com/in/lottie-whyte-07205918/ 

Explore Myo Master: https://myomaster.com/

Follow your host, Lottie Unwin: https://www.linkedin.com/in/lottie-unwin-she-her-7b577742/ Discover Up World + Brand Hackers: https://up-world.co/