“We are there for the people who don’t use Vinted…”

Welcome back to The Marketing Hustle, the podcast that cuts through the BS to bring you unfiltered stories from start-up Founders of bold brands.

This week, your host Lottie chats to the Founder & CEO of Thrift+, Joe Metcalfe. 

Thrift+ journey began back in 2017 with one aim: to solve fashion resale, at scale. To date, the second hand market place has sold over 1 million items on their journey to ending fashion waste and are the biggest seller of second hand clothes on eBay.

As a brand, they have seen crazy growth, 80% in Q1 this year alone, but it has not come without its challenges…

Tune in to discover Lottie & Joe discuss the role that marketing plays (or lack of!) in this growing category, the real truth behind charity shops and the power of partnerships in brand evolution.

Finally, if you enjoy the episode, please leave us a review, it helps more than you know. Now let’s get stuck in!

Chapters:

[01:28] Vinted & reframing the target audience

[06:18] The power of partnering with eBay

[10:30] Are charity shops brainwashing us?

[17:35] The effect of AI on fashion marketplaces

[20:16] Not relying on marketing to grow

[25:48] Focusing on a smaller community

[34:13] Aiming for ASOS success in the second hand world

[38:54] The draining reality of raising money

[46:05] Startup Founder lessons, 7 years in

[49:18] A reminder to speak to others on the same path

Connect with Joe: https://www.linkedin.com/in/joe-metcalfe/ 

Explore Thrift+: https://thrift.plus/

Follow your host, Lottie Unwin: https://www.linkedin.com/in/lottie-unwin-she-her-7b577742/

Discover Up World + Brand Hackers: https://up-world.co/