In this eye-opening episode of Writing at the Red House, Kathi Lipp and branding expert Tenneil Register return to tackle one of the most misunderstood aspects of author branding: color. If you’ve ever struggled to pick a color palette that feels like “you,” or worried that your colors might actually be confusing your readers, you’re not alone.  
 
Kathi shares her own branding mishaps (including a memorable tea-party disaster), and Tenneil breaks down what color psychology really means for writers who want their brand to feel authentic, inviting, and memorable. You’ll get actionable advice on: 
– How to identify colors that match the true feeling of your message and audience needs 
– Why trendy palettes might be sabotaging your brand—and what to do instead 
– How to avoid classic color combo fails (hint: not every red and gold pairing is inspired!) 
– Which tools—like Canva and Lightroom—can make branding easier, even if you’re a design novice 
– Where to find inspiration and ready-to-use resources to simplify the design process 
 
Plus, you’ll hear real talk about balancing cozy vibes, bold statements, and faith-driven messages, all through the power of color.

The Collective

Kathi Lipp on Instagram: @kathilipp 

Learn more at www.writingattheredhouse.com 

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Author, Speaker, Writing at the Red House Creator and CEO

Kathi Lipp is the host of the Clutter Free Academy podcast, the Writing at the Red House podcast, and the bestselling author of The Husband Project, Clutter Free, Ready for Anything, and An Abundant Place. She and her husband, Roger, live in the mountains of northern California, where they run the Red House Writing Retreats.

Over the past 10 years, Kathi has helped hundreds of people increase their platform through teaching and coaching. She is a frequent teacher at writer’s conferences and has helped countless authors and speakers find their audiences.

Kathi’s desire to help fellow speakers and authors avoid the mistakes she made, increase their confidence, and be the person God made them to be inspired her creation of Communicator Academy. Her newest adventure is The Red House, where she offers writer’s retreats and Writers in Residence events. Learn more about the Red House at writingattheredhouse.com

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Tenneil Register can be found creating, repurposing, decorating, gardening and welcoming guests to their reclaimed barn storefront. She and her husband, Cowboy, established rural roots for their blended family of 7 in their DIY ranch home in Iowa. Connect with her on Instagram for practical ideas to reclaim your home or visit R7Reclaimed.com.

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The post 467 – The Surprising Power of Color: Why Your Brand Palette Might Be Holding You Back – Part 2 appeared first on Writing at the Red House.