“The glass isn’t half full or half empty, it’s actually both, simultaneously…”

Welcome back to The Marketing Hustle, the podcast that cuts through the BS to bring you unfiltered stories from start-up Founders of bold brands.

This week, your host Lottie chats to the Co-Founder of SURI, Mark Rushmore.

Every year over 4 billion toothbrushes end up in landfill or in our oceans. That's enough to circle the globe twelve times

SURI may seem like the new kids on the electrical toothbrush block, but they are the highest rated toothbrush on TrustPilot… yes, surpassing Oral-B.

Their journey began back in 2021 with a mission to develop products that bring joy to the rituals people live by, while continually pushing the boundaries on what it means to be sustainable. They really are transforming one daily ritual at a time…

Tune in to discover Lottie & Mark discuss the ultimate power of product, focusing on consumer pinpoints and going back to business basics.

Finally… if you enjoy the episode, please leave us a review, it helps more than you know. Now let’s get stuck in!

Chapters:

[1:02] Throwback to the P&G days

[3:58] Why SURI exists 

[7:19] Their first customer service lesson

[8:24] The key to SURI’s scale: biz basics

[14:55] The power of keeping things simple

[20:26] Having a complimentary Co-Founder

[22:48] Dealing with founder stress

[31:00] The equation for building teams

[38:30] Having a hustle mindset in startup world

[42:03] The edge to look for in top talent

[47:55] Staying on the sustainable path

Connect with Mark: https://www.linkedin.com/in/mark-rushmore-b1240a19/

Explore SURI: https://www.trysuri.com/

Follow your host, Lottie Unwin: https://www.linkedin.com/in/lottie-unwin-she-her-7b577742/

Discover Up World + Brand Hackers: https://up-world.co/