Sign up to save your podcasts
Or
Share #47 The Force, The Donald and Marketing Lessons Learned
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
#47 The Force, The Donald and Marketing Lessons Learned
What do Star Wars and The Donald have in common? They know their audiences (different, overlapping audiences), they connect with them on an emotional level (different emotions, presumably) and they deliver on what their audiences expect (entertainment and fixing frustrations.) Star Wars and Donald Trump are omnipresent and successful in all three elements. And we talk about Christmas presents, science fiction, the Beard Club’s sexism, daring greatly and more. Perhaps our most ADD episode ever!
Show Notes
* Rabbit trail for Star Wars geeks: Is Jar-Jar Binks a Sith Lord? (8-minute YouTube video)
* Home media server: Plex
* Documentary: Helvetica ($.99 rental on Amazon)
View all episodes
By David G. Johnson, Rod Thomson, & Josh Muccio. Get Marketing & Business Growth Insights from Thought Leaders Like Jay Baer, Tom Ziglar, Sujan Patel, Jonah Berger, Marcus Sheridan, Dan Pink, Danny Sullivan & more!What do Star Wars and The Donald have in common? They know their audiences (different, overlapping audiences), they connect with them on an emotional level (different emotions, presumably) and they deliver on what their audiences expect (entertainment and fixing frustrations.) Star Wars and Donald Trump are omnipresent and successful in all three elements. And we talk about Christmas presents, science fiction, the Beard Club’s sexism, daring greatly and more. Perhaps our most ADD episode ever!
Show Notes
* Rabbit trail for Star Wars geeks: Is Jar-Jar Binks a Sith Lord? (8-minute YouTube video)
* Home media server: Plex
* Documentary: Helvetica ($.99 rental on Amazon)