From the rugby pitch to high growth CBD brand with George Kruis, Co-Founder of fourfive

“I’m definitely a Founder for life but I really want to do different chapters…”

Welcome back to The Marketing Hustle, the podcast that brings you unfiltered stories from start-up Founders of bold brands.

This week, your host Lottie chats to Co-Founder of fourfive, George Kruis.

An idea that grew from experiencing rugby injuries with his business partner, Dom Day, fourfive is now a wellness brand that focuses on leading a healthy life with the help of top quality CBD products. 

They have made it their mission to ‘empower the movements that matter’, and have been on quite the journey since launching in 2018 and are now backed by world class athletes.

George dives into his transformation from sport to business, the power of ruffling a few feathers and unlocking retail success.

Finally… if you enjoy the episode, please leave us a review, it helps more than you know. Now let’s get stuck in!

Chapters:

[00:48] The reality of being a first-time Founder

[06:59] Harnessing PR for launch

[13:36] Fool me three times as a new business owner 

[15:12] Lessons from sport: stress and company culture 

[21:37] Being a Founder for life and adding chapters 

[25:58] Shifting from a winning and losing mindset

[30:12] Idea > Product > Retail: the origin of fourfive

[35:30] Focusing on one step at a time in entrepreneurship

Connect with George: https://www.linkedin.com/in/georgekruis/ Explore fourfive: https://fourfive.com/

Follow your host, Lottie Unwin: https://www.linkedin.com/in/lottie-unwin-she-her-7b577742/ Discover Up World + Brand Hackers: https://up-world.co/