Nicole Raudonis, the founder of Pursue Leisure transformed a personal passion into a thriving business. Her journey began with a college blog centred on healthy living, which quickly gained traction on social media, inspiring her to transition from promoting other brands to creating her own.

Nicole dives into self-awareness in business—knowing your strengths and weaknesses—and the importance of outsourcing tasks to keep growing. Hands-on experience and leveraging freelancers can help scale your operations effectively. We also discuss the importance of understanding and targeting your ideal customer, by segmenting your market and being as specific in your messaging as possible.

On this episode we talk about:

- Transitioning from Personal Brand to Entrepreneur

- Why Having a Diverse Skillsets in Business is Key

- Where to Find Business Resources Online and Where to Outsource

- Identifying Your Ideal Customer and Segmenting Audiences

- Tips to Building a Unique Brand Identity

https://pursueleisure.com

@pursueleisure (on IG and TikTok)

@nicoleraudonis (on IG and TikTok)

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