Peter Fournier is the cofounder of All Things Insurance Group, a national IMO of 520 brokers and agents, and a crazy-effective sales agent in his own right—but his success didn't happen overnight. After 13+ years of learning his craft, Peter now coaches his brokers and agents how to secure three to five referrals with every sale. And today, he's sharing his killer strategy with us. When you listen, you'll discover a foolproof referral script that has clients feeling like they're receiving concierge service, simple steps you can take to stay in front of your clients, and the most important criteria to consider before joining a brokerage.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.

Connect | Resources

Connect

· Social media: @peterjfournier on all platforms

· Website: allthingsinsurancegroup.com

· Training: petefournier.com

Book recommendations

· Big Money Energy: How to Rule at Work, Dominate at Life, and Make Millions by Ryan Serhant

· Powershift: Transform Any Situation, Close Any Deal, and Achieve Any Outcome by Daymond John with Daniel Paisner

· The 10X Rule: The Only Difference between Success and Failure by Grant Cardone

· Sell or Be Sold: How to Get Your Way in Business and in Life by Grant Cardone

Free e-book

· Lead Generation for Insurance Brokers

You can get more free resources, including additional e-books and lead magnets to attract new leads, by visiting our Resource Library.

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Are you and insurance agent looking to get more referrals? Visit: https://remindermedia.com/staypaidinsurance/ to learn more

0:00 Introduction

2:19 Peter's backstory

3:39 A $73K weekend

5:39 Staying in front of your clients

8:15 How to ask for a referral (strategy)

11:33 Referral closing ratio

12:14 Client touchpoint strategy

14:31 How to recruit agents

17:15 How to persevere in lean times

20:00 Recommended books

23:56 Action Item