In this episode, Lottie speaks to Emmanuel Eribo, Co-Founder of Butterfly Twists, the creators of the fold up shoe and recent Founder of Loci, who create sustainable footwear.

Lottie has known Emmanuel for ages and here they have a good old catch up. They discussed what it is to be a GREAT marketer and the chase for product market fit. When you find it it should be like someone putting two fingers in your nose and are pulling you forward - what an image!