You send hundreds of messages on LinkedIn every week, but you are still waiting for someone to get back to you. Maybe there’s one or two who have the courtesy of saying hello back to you, but it never goes any further than that.

As a sales representative, you know how important LinkedIn is to help you gain clients. However, if you’re not creating engaging conversations with prospects, it will be hard to build a pipeline.

In this episode of the TES podcast, host Donald Kelly shares five creative ways to do outbound with LinkedIn. Tune in and hear what he has to say.

Stop Sending Generic LinkedIn Requests

• You may find it easier to send basic messages stating who you are and what you can do for prospects. However, these types of LinkedIn messages often get ignored. 

• Instead, consider sending a personalized message to your prospective clients. This involves reviewing their profiles and seeing how to connect with them.

Don’t Just Care About Building Your Pipeline

• Yes, your goals are to gain clients and make money. But this shouldn’t be all you care about. People can sense this and will know if this is the only thing you’re worried about.

• Donald shares why sales reps should focus on building relationships with prospective clients. 

• Always remember that people crave connections. If your prospects have a positive relationship with you, they’re more likely to do business with you.

How to Send a Personalized Message on LinkedIn?

• Even if the person you’re speaking with turns out to be someone who you don’t work with, they may be some help later on. This is another reason why sales reps need to send personalized messages on LinkedIn.

• How can you do this?

• Ask questions: Once again, dig through their profiles and be curious about what they or their company share on LinkedIn.

• Engage on the platform: Don’t be a fly on the wall, and take the time to comment on the posts your connects share. It shows you’re genuinely interested in them and not just trying to take their money.

• Give compliments: If you see they’re doing good in something, compliment them. Donald discusses how complimenting prospects will help them engage more with you in the messages.

The goal of the TSE podcast is to help sales reps 3x their sales pipeline and close twice as many deals. Every week, we share two episodes to help sellers reach their goals. So, if you need help building your pipeline and closing deals, subscribe and listen to this episode.

“You need to make sure you strive to have some kind of genuine connection with human beings; people are craving that these days.” - Donald Kelly.

Resources

Donald C. Kelly on LinkedIn

Sponsorship Offers

1. This episode is brought to you in part by Hubspot.

With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.

1. This episode is brought to you in part by LinkedIn.

Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse.

1. This episode is brought to you in part by the TSE Sales Foundation.

Improve your connection on LinkedIn and land three or five appointments with our LinkedIn prospecting course. Go to the salesevangelist.com/linkedin.

Credits

As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

Mentioned in this episode:

HubSpot and bluëmago | STUDIOS

HubSpot and bluëmago | STUDIOS

hubpspot.com/marketers

bluemangostudios.com