In episode 509, Amy Whiteford teaches us what to do when our niche no longer aligns with our personal or professional circumstances and the importance of mindset shifts in sustaining a successful food blog.

Amy Whiteford is a food enthusiast originally from Scotland, now residing in Sydney, Australia, and has been the driving force behind the blog Healthy Little Foodies since 2012. Amy is a mum of two "Little Foodies", Finlay (12) and Rory (9), and has a background in Food Science, Education, and Childhood Nutrition. Amy is on a mission to simplify mealtime for parents of babies / young children by providing healthy and delicious recipes and feeding tips.

In this episode, you'll learn about the challenges and rewards of maintaining a niche food blog as well as insights about rebranding, staying inspired, and focusing on the expertise you've gained even if you've outgrown your niche.

- Niche Evolution: Sometimes you have to adapt your blog's niche to changing circumstances.

- Rebranding Strategy: Rebranding can help you expand your blog's audience and content focus.

- Target Audience: Identifying and catering to a specific audience, such as parents seeking baby and toddler recipes, can drive blog growth.

- Niche Challenges: Can you explore other types of recipes or should you adhere to your niche's recipe standards?

- Mindset Shift: Changing your mindset to appreciate the depth of knowledge and skills gained within a niche is crucial for long-term sustainability.

- Recipe Diversity: Ask yourself how you can broaden your niche to include different recipes while still catering for your audience.

- Secondary Blog Ventures: Starting a secondary blog can be a creative outlet while maintaining financial stability from an established blog.

- Niche Flexibility and Growth: Bloggers should assess their passions, expertise, and niche viability, recognizing the need for specialization in a saturated blogging landscape.

Connect with Amy Whiteford

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