Afrobility: Africa Tech and Business

#52: OLX Africa - How the Classifieds platform initially grew and eventually shut down across Africa

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Overview: Today, we’re going to talk about OLX -  the classifieds & marketplace platform. We’ll explore the OLX Africa story across 4 areas:

  1. OLX's early history
  2. OLX's growth in other emerging markets
  3. OLX Africa's early history & Naspers acquisition
  4. Naspers OLX exit from Africa

    5. This episode was recorded on June 5, 2022.


    Companies discussed: OLX, Jiji, Craigslist, Konga, Naspers, Kalahariads, Dealfish, Pricecheck, Mocality & Tradestable


    Business concepts discussed: Classifieds platforms, classifieds monetization, M&A strategy, e-commerce, social commerce, lift and shift business models & international expansion


    Conversation highlights:

    • (01:30) - OLX context
    • (06:30) - How classifieds work
    • (12:00) - OLX founding and early history
    • (26:03) - OLX entry into other emerging markets
    • (31:10) - OLX entry into Africa
    • (45:32) - Product and monetization strategy
    • (58:17) - Discussing OLX’s Africa exit
    • (1:22:54) - Olumide’s overall thoughts and outlook
    • (1:10:58) - Bankole’s overall thoughts and outlook
    • (1:38:39) - Recommendations and small wins


      • Olumide’s recommendations & small wins:

      • Recommendation: Microsoft 365. I’ve used it for 17 years and it just gets better and better
      • Small win: Using my old Lenovo ThinkPad from 2016. My computer crapped out on Friday and so I had to dust the cobwebs and it still works
      • Interested in investing in Africa Tech with Olumide: Read about Adamantium fund & contact me at [email protected]
      • Founders looking for funding: If you're a B2B founder working on Education, Health, Finance or food, please contact me for funding at olumide@afrobility.


        • Bankole’s recommendations & small wins:

        • Recommendation: Cryptocurrency 161,  Reversion to the mean: the real long COVID - by John Luttig & Heartwarming story - Installing a payphone in my house
        • Small win: 4 mile run after a long break
        • Other content: Why I am leaving OLX - Fabrice Grinda, Margin Call - IMDB & Larry Tesler - Inventor of Copy and Paste


          • Listeners: We’d love to hear from you. Email [email protected] with feedback!

          Founders & Operators: We'd love to hear about what you're working on, email us at [email protected]

          Investors: It would be great to link up with you. Contact us at [email protected]

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          Afrobility: Africa Tech and BusinessBy Olumide Ogunsanwo and Bankole Makanju
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