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#52 The Hidden Formula to Generating Unlimited Leads on Facebook with John Dwyer
In this episode, Mariana Dalto speaks with John Dwyer, exploring his expertise in marketing and the use of "wow factors" to captivate audiences. John delves into incentive-based marketing, discussing consumer psychology and the effectiveness of these strategies while pointing out common pitfalls. He shares insights on data collection and social media strategies, including a detailed formula for Facebook contests. The conversation covers setting up and managing incentive campaigns, measuring their success, and dealing with skepticism. John advises against price discounting and free vacation offers, introducing "The Wow Manifesto" and offering final business advice. The episode concludes with closing remarks and a call to action for listeners.
ABOUT
John is a marketing enigma, a “direct response customer attraction expert” who thinks way outside the box.
His marketing consultancy business is called The Institute Of Wow – & John’s mantra is that one’s marketing needs to “wow” prospects.
He’s also the guy who shocked the marketing world some years back when he convinced Jerry Seinfeld to come out of retirement to be the spokesman for an Australian banking institution, The Greater Building Society.
Jerry headed up a “free vacation campaign” which broke home loan lending records and remains folklore in the global banking industry…..people received a “free vacation” when they got a home loan.
This was probably one of the most successful “incentive-promotions” in the world, resulting in many BILLIONS of dollars in extra home loans.
John helps business owners understand how to exploit platforms like Facebook, Instagram, YouTube and LinkedIn by implementing “incentive-based marketing offers” that can be targeted specifically to certain audiences.
His client list reads like a Who’s Who of business and includes the likes of Rupert Murdoch’s News Ltd, 7 Eleven, Westfield Shopping Centres, Walt Disney, KFC and BP to name a few.
His skills have been used by such companies because they acknowledge he is “the master of creating incentives that work.”
He has created done-for-you “customer incentive packages” that businesses can plug & play – including “extraordinary customer rewards” like Fuel Savings & Free Vacations.
When it comes to “unique marketing concepts” that attract an avalanche of new clients for businesses, John certainly delivers.
LINK MENTIONED IN THIS EPISODE:
Resource: https://theinstituteofwow.com/media-resources-2/
Gift: https://wowmanifesto.com/gift/
https://theinstituteofwow.com/
Facebook: https://web.facebook.com/@institute.of.wow
Instagram: https://www.instagram.com/the_institute_of_wow/
X: https://x.com/instituteofwow
YouTube: www.youtube.com/@Theinstituteofwow
Linkedin: https://www.linkedin.com/in/instituteofwow/
The Avalanche Leads Formula: https://bookofwow.com/
CONTEST FORMULA: https://fbcontestformula.com/
Rate, Review, & Follow on Apple or Spotify Podcasts
“I love The Mariana Dalto Show Podcast”. If that sounds like you, please consider rating and reviewing my show! This helps me support more business owners – just like you – move toward the online life and business that they desire. Click here, scroll to the bottom, tap the rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast show. I started adding bonus episodes to the feed and, if you’re not following the show, there’s a good chance you’ll miss out. Follow now!
CONNECT WITH ME:
WEBSITE: https://www.marianadalto.com/
YOUTUBE: https://www.youtube.com/@marianadalto?sub_confirmation=1
PINTEREST: https://www.pinterest.com/mariana_dalto/
INSTAGRAM: https://www.instagram.com/marianadalto10x/
FACEBOOK: https://www.facebook.com/mariandalto/
LINKEDIN: https://www.linkedin.com/in/marianadalto/
--
IF YOU ARE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU!
JOIN NOW: https://mardalto.com/flightschool
(0:00) Introduction to guest John Dwyer and his marketing expertise
(1:45) Using "wow factors" in marketing
(3:05) Incentive-based marketing and consumer psychology
(7:35) Effectiveness and common mistakes of incentive-based marketing
(9:48) Data collection and social media strategies
(11:50) Detailed Facebook contest formula
(14:48) Setting up and managing incentive campaigns
(18:40) Measuring success and handling skepticism in incentive marketing
(24:15) Avoiding price discounting and free vacation offers
(27:28) The Wow Manifesto and final business advice
(30:47) Closing remarks and call to action
View all episodes
By Mariana DaltoIn this episode, Mariana Dalto speaks with John Dwyer, exploring his expertise in marketing and the use of "wow factors" to captivate audiences. John delves into incentive-based marketing, discussing consumer psychology and the effectiveness of these strategies while pointing out common pitfalls. He shares insights on data collection and social media strategies, including a detailed formula for Facebook contests. The conversation covers setting up and managing incentive campaigns, measuring their success, and dealing with skepticism. John advises against price discounting and free vacation offers, introducing "The Wow Manifesto" and offering final business advice. The episode concludes with closing remarks and a call to action for listeners.
ABOUT
John is a marketing enigma, a “direct response customer attraction expert” who thinks way outside the box.
His marketing consultancy business is called The Institute Of Wow – & John’s mantra is that one’s marketing needs to “wow” prospects.
He’s also the guy who shocked the marketing world some years back when he convinced Jerry Seinfeld to come out of retirement to be the spokesman for an Australian banking institution, The Greater Building Society.
Jerry headed up a “free vacation campaign” which broke home loan lending records and remains folklore in the global banking industry…..people received a “free vacation” when they got a home loan.
This was probably one of the most successful “incentive-promotions” in the world, resulting in many BILLIONS of dollars in extra home loans.
John helps business owners understand how to exploit platforms like Facebook, Instagram, YouTube and LinkedIn by implementing “incentive-based marketing offers” that can be targeted specifically to certain audiences.
His client list reads like a Who’s Who of business and includes the likes of Rupert Murdoch’s News Ltd, 7 Eleven, Westfield Shopping Centres, Walt Disney, KFC and BP to name a few.
His skills have been used by such companies because they acknowledge he is “the master of creating incentives that work.”
He has created done-for-you “customer incentive packages” that businesses can plug & play – including “extraordinary customer rewards” like Fuel Savings & Free Vacations.
When it comes to “unique marketing concepts” that attract an avalanche of new clients for businesses, John certainly delivers.
LINK MENTIONED IN THIS EPISODE:
Resource: https://theinstituteofwow.com/media-resources-2/
Gift: https://wowmanifesto.com/gift/
https://theinstituteofwow.com/
Facebook: https://web.facebook.com/@institute.of.wow
Instagram: https://www.instagram.com/the_institute_of_wow/
X: https://x.com/instituteofwow
YouTube: www.youtube.com/@Theinstituteofwow
Linkedin: https://www.linkedin.com/in/instituteofwow/
The Avalanche Leads Formula: https://bookofwow.com/
CONTEST FORMULA: https://fbcontestformula.com/
Rate, Review, & Follow on Apple or Spotify Podcasts
“I love The Mariana Dalto Show Podcast”. If that sounds like you, please consider rating and reviewing my show! This helps me support more business owners – just like you – move toward the online life and business that they desire. Click here, scroll to the bottom, tap the rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast show. I started adding bonus episodes to the feed and, if you’re not following the show, there’s a good chance you’ll miss out. Follow now!
CONNECT WITH ME:
WEBSITE: https://www.marianadalto.com/
YOUTUBE: https://www.youtube.com/@marianadalto?sub_confirmation=1
PINTEREST: https://www.pinterest.com/mariana_dalto/
INSTAGRAM: https://www.instagram.com/marianadalto10x/
FACEBOOK: https://www.facebook.com/mariandalto/
LINKEDIN: https://www.linkedin.com/in/marianadalto/
--
IF YOU ARE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU!
JOIN NOW: https://mardalto.com/flightschool
(0:00) Introduction to guest John Dwyer and his marketing expertise
(1:45) Using "wow factors" in marketing
(3:05) Incentive-based marketing and consumer psychology
(7:35) Effectiveness and common mistakes of incentive-based marketing
(9:48) Data collection and social media strategies
(11:50) Detailed Facebook contest formula
(14:48) Setting up and managing incentive campaigns
(18:40) Measuring success and handling skepticism in incentive marketing
(24:15) Avoiding price discounting and free vacation offers
(27:28) The Wow Manifesto and final business advice
(30:47) Closing remarks and call to action