The Mindfulpreneur: Build, Launch & Grow Your Brand

53. Building Emotional Connections with Your Audience Through Video Storytelling, With Co-Founders of Live City Media

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On this episode, Brandon and Jon from Live City Media join us to discuss their evolution from a video and sound recording combo for live bands to a versatile video production company serving various industries. They share their insights on storytelling, video production, and how AI is shaping their business. The conversation covers their creative process, the importance of preparation, and advice for entrepreneurs on leveraging video for brand growth.


Key Takeaways

  1. Storytelling in Business: Storytelling through video helps businesses introduce themselves to a broader audience and humanizes the company by showcasing the people behind it.
    • How to: Use interviews and behind-the-scenes content to reveal the human side of your business.
      1. Importance of Preparation: Being well-prepared for meetings and projects sets you apart and makes a significant impact on client relationships and project outcomes.
          • How to: Spend a few minutes researching your clients before meetings to understand their needs and tailor your approach accordingly.
            1. Effective Use of AI: AI can significantly reduce pre-production time and improve efficiency, from generating scripts to auto-captioning.
                • How to: Utilize AI tools to handle repetitive tasks and enhance your creative process, allowing more focus on strategic elements.
                  1. Handling Multiple Industries: Flexibility and good listening skills are crucial when working with clients from various industries.
                      • How to: Ask relevant questions and gather detailed information from clients to understand their specific needs and industry language.
                        1. Balancing Creativity and Structure: While planning and storyboarding are essential, leaving room for improvisation during production can lead to better results.
                            • How to: Aim for 75% adherence to your storyboard while allowing for 25% flexibility to adapt to real-time inspirations and constraints.



                              • https://www.instagram.com/livecitymedia 

                              https://www.linkedin.com/company/livecitymedia/

                              https://www.livecity.media/ 



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                              The Mindfulpreneur: Build, Launch & Grow Your BrandBy Alyssa Zwonok