“Big budget energy is about getting more value…”

Welcome back to The Marketing Hustle, the podcast that brings you unfiltered stories from start-up Founders of bold brands.

This week, your host Lottie chats to the Co-Founder of NICE wine, Jeremy May. 

NICE began when two freelancers joined forces to take over the world of canned wine. They went on to become known as the start-up with bold ideas, standing out on the shelves and also in aeroplane magazines.

They are a masterclass of big budget energy.

Tune in to hear Jeremy chat about their Travis Kelce hoax, what the traits are of the best marketers, and how entrepreneurial spirits form part of their hiring strategy… along with some great facts about wine, of course.

Finally… if you enjoy the episode, please leave us a review, it helps more than you know. Now let’s get stuck in!

Chapters:

[02:52] The Importance of Marketing and Distribution

[06:07] Building a Strong Marketing Team

[08:58] Understanding Marketing Beyond Campaigns

[12:08] Product Development and Market Positioning

[14:57] Innovations in Wine Packaging

[17:49] Consumer Behavior and Market Trends

[21:05] Expanding Product Range and Consumer Choices

[24:01] Navigating the On-Trade Market

[32:19] Brand Identity and Product Innovation

[34:15] The Role of Marketing in Product Launches

[36:36] Big Budget Energy: Maximizing Impact with Limited Resources

[40:43] Adapting Marketing Strategies in Uncertain Times

[48:12] The Traits of Successful Marketers

[51:01] Collaborative Brainstorming for Creative Ideas

[54:43] Learning from Failures in Marketing Campaigns

[58:48] The Future of AI in Marketing

*This episode is brought to you by Be A Bear, find out how you can grow your audience here: https://www.beabear.co.uk/ 
Connect with Jeremy: https://www.linkedin.com/in/jeremy-may-0a645614/

Explore NICE: https://nice-drinks.co.uk/

Follow your host, Lottie Unwin: https://www.linkedin.com/in/lottie-unwin-she-her-7b577742/ Discover Up World + Brand Hackers: https://up-world.co/