In episode 558, Megan chats to Carrie Barnard about strategies to create a community on Facebook and how to generate genuine engagement from your followers by asking them what they want and giving it to them.

Carrie is a mother to 8 amazing children. She has some biological children and has adopted through foster care. She is a huge advocate for helping others which is how Eating on a Dime was born. With over 3 Million Fans on Facebook and recipe videos with over 100 million views, Eating on a Dime has become a trusted source for easy recipes for the entire family.

In this episode, you'll learn why being flexible in your approach is essential to succeed on Facebook, what type of content is currently doing well on the platform and how to make the most of it to help drive traffic to your blog.

Key points discussed:

- Build community, not just traffic: Focus on serving your followers and asking what they want rather than solely growing numbers. This builds loyalty.

- Ask for content ideas: Regularly ask your Facebook followers what types of posts and recipes they want to see. Deliver this content to maximize engagement.

- Experiment with formats: Try different types of posts like photos, videos, questions and collages rather than sticking to one format like curated photos.

- Do live videos: Short, casual live videos help build authentic connections and a sense of community through welcoming viewers into your home.

- Focus on your page: Put primary efforts into optimizing your business page over managing multiple groups and your page.

- Repurpose content: Live videos, hands and pans videos, and other content can be adapted into short Facebook reels and videos for multiple platforms.

- Be authentic: Showing your real, imperfect self through videos and posts builds trust and makes content more relatable and human compared to highly polished photos or videos.

- Ask for engagement: Prompting comments and questions increases interaction. Auto-responders can help redirect followers to your website.

- Adapt to changes: Willingness to change strategies and formats based on trends and feedback keeps content fresh and optimized over time.

Connect with Carrie Barnard

Website | Facebook