And the myths just keep on coming! Welcome to part 2 of the series on Myth Coffee Shop Owners Believe. The goal here is to create space and slow down long enough to critically and intentionally examine ideas before we adopt them into the fabric of our cafes. Of course in the frenzied world many of us occupy, having time to think might itself be a rare luxury.

So today I hope you have found that time to listen and think through these subject with me. We are covering 5 more myths that need to be more deeply considered before they are automatically believed.

Today we will be talking about these myths:

1. If you build it they will come
2. Exclusivity and novelty will bring 'em in
3. More on the menu is better -or-You need to have something for everyone
4. Scaling = success
5. I can hire in knowledge vs developing it internally

Related episodes!

• Exclusivity is a Bad Strategy
• Differentiation Takes Time!
• The Power of "No"
• SHIFT BREAK: Reassessing Growth
• SHIFT BREAK: Are You Growing With Your Business?
• Taste the Rainbow! : Menu knowledge, tasting, flavor, coffee cupping approach to your offerings
• Eliminating menu items Humanely

KEY HOLDER COACHING GROUPS!

Are you a coffee shop owner looking to join a community of other owners to help bring perspective, insight, encouragement, and accountability in a well curated setting?

Then you need to apply to join Key holder Coaching Groups!

Applications are now open for fall 2025 Cohort: Click below to learn more: APPLY TO KEY HOLDER COACHING GROUPS

KEYS TO THE SHOP ALSO OFFERS 1:1 CONSULTING AND COACHING!

If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email

[email protected]

of book a free call now:

https://calendly.com/chrisdeferio/30min

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