In this episode, our own Sam and Michiel recap their experience at the Shopify Edition Dev conference in Toronto. They highlight Shopify's significant investment in platform flexibility, introducing Horizon themes with enhanced design and customisation options designed to reduce the need for extensive custom development. 

The biggest change? The integration of AI, noticeably impacting the storefront with features like the AI builder for blocks that allows users to create custom sections using natural language prompts. They also touch on the future of commerce moving towards conversational interfaces powered by LLMs, with Shopify building core components and APIs to ensure products are accessible across various channels and introducing the Knowledge Base app to provide brand context for these interactions.

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