In episode 561, Megan chats to Sophie Sadler about the strategy she implemented to rapidly grow her IG followers based on what she learned from Meta (Facebook) during multiple calls.

Sophie has been baking and cooking from as early as she can remember. From helping as a child in her Oma's kitchen in Germany to starting her own cupcake catering business and working in a handful of restaurants and bakeries while attending college in the USA. 8 years ago she found her calling with her authentic German food blog dirndl kitchen. Sophie has launched two online courses this year on German baking and will publish her first German cookbook in 2025.

In this episode, you'll learn about Sophie's 'reel' strategy including how to keep up with posting daily, overcoming creative blocks and focusing on serving your audience by being real and raw instead of wasting time perfecting content.

Key points discussed:

- Consistent daily posting on Instagram is key to rapid growth: You can rapidly increase your following if you post content daily that resonate with your audience.

- Authenticity and imperfection resonate with followers: Followers connect more with "real" and raw content rather than overly polished posts.

- Diversifying content beyond your niche can be beneficial: Viral reels don't necessarily need to be about recipes and you can post about various topics related to your niche.

- Building an email list is crucial for long-term success: Grow your email list and redirect Instagram followers to a platform that you have more control over.

- Overcome creative blocks through a content idea bank: Keep a running list of reel ideas to reference when your struggling for inspiration.

- Focusing on a specific ideal follower can guide content creation: When planning Instagram posts, it can be helpful to think of your ideal audience and what they would enjoy and find helpful.

- Experimenting and not overthinking content is important: Try different types of posts without worrying too much about performance.

- Leverage Instagram growth to support other business goals: Instagram growth can help you land other business deals like brand sponsorship and book deals.

Connect with Sophie Sadler

Website | Instagram