Sioné Taufa is the Founder and Creative Director of LOWF Apparel. A former professional rugby player, Sioné transitioned from the discipline of sport into the world of fashion. With LOWF, he champions intentionality over trends creating garments that reflect his ethos and lifestyle inspired by Japanese and Scandinavian culture, architecture and the idea of slowing down The brand values storytelling, craftsmanship, and authenticity at every level.

On this episode Sioné shares how he started a fashion brand with ethos before product, why intentional design beats fast fashion trends, drawing inspiration from Japanese and Scandinavian culture & architecture, lessons from building a long-term brand, how LOWF’s collaboration with The Roots came about and so much more.

Follow Sioné on Instagram: @sionetaufa__/

Follow LOWF Apparel on Instagram: @lowf__apparel/

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