Daktronics provides many different products and services for its customers, including Daktronics Sports Marketing. To discuss the details of DSM, Justin and Matt are joined by Kyle Sydow, Daktronics market manager, and Bud Postma, retired athletic director and Daktronics consultant. The conversation covers how DSM works, the features and benefits of the program, examples of how it has worked for Bud, and much more.

Daktronics Sports Marketing website: www.daktronics.com/dsm