In episode 594, Megan chats to James Wythe about why he decided to shift his focus from content creation for social media to creating content for his blog, despite having a social following of over 1 million.

After a sudden illness caused James to be housebound for 4 years, he taught himself to cook with a chair in the kitchen. James started his blog to share his journey of recovery and recipes in 2016. Since then James has built a social following of over 1M and published a cookbook. The blog currently has 300,000 monthly page views which James 5x in the last year.

If you Loved this Episode…

You'll love Episode 569: Turning to Instagram Because of the Helpful Content Update – How To Grow Your Instagram Account To Add More Revenue Streams with Mika Kinney and Sarah Bond (For a contrasting point of view!)

In this episode, you'll learn more about social media burnout, finding your passion for content creation, how to step back from social media, especially if you have a large following, while considering the future of your career and longevity of your content.

Key points discussed:

- Stepping back from social media can help overcome burnout: You may realize that you are feeling burned out from the pressure and comparison of social media, so focusing more on your blog could be beneficial.

- Owning your content is important: Owning your content on your website is important to consider, rather than relying solely on social media platforms that can restrict or remove access.

- Balancing social media and blog content is challenging: You may find it difficult to create separate content for your website and social media that appeals to different audiences consistently.

- Large social media followings don't guarantee success: Even with a large following, the social media landscape is becoming increasingly saturated and competitive for brand collaborations.

- Republishing and updating old content can significantly boost traffic: Going back and improving your existing blog content can lead to a significant increase in traffic.

- Creating a depth of content is key for long-term growth: Focus on creating more new content and update older posts to build a stronger foundation for your blog.

- Passion and enjoyment should drive content creation: You may realize that you still love creating content and helping others, but not the pressure of social media.

- Cycles and trends in the industry require adaptability: The industry may shift back towards longer-form content, away from the current saturation of short-form video recipes, so you need to be prepared to adapt.

Connect with James Wythe

Website | Instagram