December 27, 2024

#6 Growing Your Online Brand and Building Healthy Relationships with Social Media with Kayla from Socials for Salons

51 minutes

In this episode of The Collective Podcast, our host welcomes the inspiring Kayla Ziegich from Socials for Salons. Kayla shares her journey from owning a beauty studio to becoming a social media strategist and educator. She discusses the importance of building genuine relationships with followers, the pitfalls of obsessing over follower counts, and how beauty professionals can create a healthy relationship with social media. Kayla also introduces her innovative "What to Post" cards, designed to help salon owners easily create compelling content.

[06:42] - Welcome back to the Collective Podcast with special guest Kayla Ziegich from Socials for Salons.

[07:02] - Kayla discusses her journey from beauty studio owner to social media educator.

[07:46] - Kayla’s mission: Helping beauty professionals harness the power of social media.

[08:06] - The importance of building community over chasing likes and followers.

[08:23] - Kayla’s industry journey and how she found her passion in social media marketing.

[09:05] - Transitioning from beauty therapy to social media education and strategy.

[11:19] - Introduction to “What to Post” cards – A tool for salon owners to simplify content creation.

[14:49] - The need for strategy in social media content and how Kayla’s cards help align content with business goals.

[16:22] - Discussion on the unhealthy focus on follower counts and its impact on mental health.

[18:19] - The power of small, engaged audiences and building brand advocates.

[20:29] - The importance of community and brand advocacy over large follower numbers.

[23:07] - The mental health impact of chasing followers and the importance of self-worth beyond social media.

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See you in the next episode,

Kailah and Renee x

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By The Collective Voice: Kailah Lee and Renee Andrews