I just read “Let My People Go Surfing” by Yvonne Chouinard - it’s about the history and management philosophy of Patagonia.

Remarkable story and unconventional management practices. Business TO THE END of protecting and enjoying nature. Never purely to make money.

00:00 Introduction to Boardroom Books

01:27 Yvonne Chouinard's Early Life and Passion for Climbing

05:30 The Birth of Patagonia and Its Unique Business Philosophy

08:04 Expansion into Clothing and Major Business Challenges

19:19 Patagonia's Core Values and Philosophies

21:47 Product Design and Innovation at Patagonia

27:48 Production and Marketing Strategies

31:05 Financial Philosophy and Commitment to Environmentalism