In episode 609, Megan chats to Allie Hagerty about how she grew her food blog from 750 page views a month to over 100,000 page views a month.

Allie has been food blogging since 2020, although she took a few years off. After being laid off from her full-time job as a new mom of a 4 week old, Allie decided to put all her energy back into reviving her old, crusty food blog. She started working on her new niche: new England and Mediterranean dishes (think fresh, minimalistic ingredients made delicious) in November '23. Allie had maybe 400 sessions monthly. Today, in June 2024, she has almost 75K sessions and is on MediaVine! Allie hunkered down, worked hard, and eliminated distractions like Instagram. She is proof that SEO is NOT dead.

In this episode, you'll learn about Allie's strategies for creating content clusters, optimizing SEO, and maintaining consistency to achieve rapid blog growth.

Key points discussed:

- Focus on content clusters: You should focus on creating content clusters around ingredients, recipes, or topics that you are passionate about and knowledgeable in.

- Prioritize quality over quantity: You should focus on creating high-quality, helpful content rather than just posting frequently.

- Embrace interlinking: You should interlink your related content to create a cohesive and easy-to-navigate website structure.

- Consistency is key: You should strive for consistency in your content creation and promotion efforts, even during challenging personal times.

- Adopt a positive mindset: You should approach your blog with the mindset that every post will rank highly, and trust the process.

- Build a supportive network: You should prioritize building relationships with other bloggers and mentors who can provide guidance and support.

- Pursue high-quality backlinks: You should seek out opportunities to earn high-quality backlinks from reputable sources to improve your site's authority.

- Optimize your titles and metadata: You should craft compelling and informative titles and metadata to improve your content's visibility and click-through rates.

- Focus on your niche: You should focus on your unique expertise and niche, rather than trying to appeal to everyone or compete with others in your space.

Connect with Allie Hagerty

Website | Instagram