In this episode, we invite Tom Greenwood to talk about sustainable web design and his company Wholegrain Digital.

Tom tells us about:

- His background and how he became aware of the environmental footprint of technologies.

- What is Wholegrain Digital about

- The Website Carbon tool and the Sustainable Web Design website

- The update with new data from Andrae and how they use it

- Differences of approach between countries for impact calculation, and the topic of the Life Cycle Assessment

- What it involved in being a Bcorp

- How to convince customers to embrace sustainability

- The trend in digital sustainability

- His book Sustainable Web Design

Ressources from Tom’s work and involvement:

* The WholeGrain Digital company website: https://www.wholegraindigital.com/

* The Sustainable Web Design website created with Tim Frick and MightyBytes: https://sustainablewebdesign.org/

* The Website Carbon Calculator: https://www.websitecarbon.com/

* The Sustainable Web Design book: https://abookapart.com/products/sustainable-web-design/

Other references mentioned in the podcast:

* Victor Papanek, The green imperative : natural design for the real world: https://searchworks.stanford.edu/view/3125924

* Andrae and Edler report - On Global Electricity Usage of Communication Technology (2015): https://www.mdpi.com/2078-1547/6/1/117#abstract

* Hypotheses for Primary Energy Use, Electricity Use and CΟ2 Emissions of Global Computing and Its Shares of the Total Between 2020 and 2030 : https://sciprofiles.com/publication/view/cec6690a8c69e66b2d1798af65611f08