Instead of "doing it for the 'gram" without any kind of plan, Plann CEO Christy Laurence wants to make sure you have the ability to tell a story and be strategic when you're posting about your business or brand on one of social media's most dominant platforms. On this episode of the Support is Sexy podcast, the New Zealand native, who now calls Australia home, talks to us from about how she created a fast-growing tech company (nearly accidentally), why she decided to remain a bootstrapped company and the three common Instagram mistakes you probably make (and how to avoid them)!

Learn more about your ad choices. Visit podcastchoices.com/adchoices