On this episode of On The Subject, host Michael Vilardo sits down with longtime friend and first-time guest Hayden Grant—aka CarSpex. Hayden’s a former D1 athlete turned solopreneur who built a faceless car-content brand and is now stepping in front of the camera. We get into the creator playbook: why consistency beats perfection, how a quick Kylie & Travis Bugatti clip went from 200 views to viral after a smart rebrand, why he shifted growth from TikTok to Facebook Reels, and how he uses AI to speed up captions, specs, and hashtags. They also debate what really counts as a “foreign” (and whether rappers define it), LA vs. San Diego vs. Austin for creators, the case for YouTube long-form, and why keeping content a **passion—not a paycheck—**still matters.