On this episode, we have Jared Simon who is the CEO at Manitoba Harvest.

Manitoba Harvest is North America’s leading hemp food brand, and they’re supporting regenerative agriculture with their recently released Regenerative Organic Certified® Hemp Hearts.

In this episode, Jared breaks down how hemp is grown and some of the agronomic differences between conventional, organic, and regenerative organic cultivation. Jared also shares how Manitoba Harvest is developing their commercial strategy around regenerative and what this means for both their branded business and B2B ingredient business.

Jared was super engaging and insightful, and we really enjoyed gleaning his insights on how a legacy, scaled brand like Manitoba Harvest starts prioritizing regen, opportunities he sees in the broader regen movement, and how their work is influencing the larger, publicly traded parent company they sit within.

Episode Highlights:

💥 Their 25-year history pioneering hemp foods

🌱 The differences between hemp and cannabis

💪 Why hemp is a nutrition powerhouse

🔬 Using AI-Powered nutrition research to drive innovation

👉 Investing upstream to add value

💡 How they think about their regen strategy

📈 Scaling ROC™ hemp with B2B & B2C

👀 The future of regenerative marketing claims

🔥 Educating Tilray’s other brands on regen

🎯 Getting to critical mass with retailers and consumers

Links:

Manitoba Harvest

Hemp Oil Canada / Fresh Hemp Foods

Tilray Brands

Brightseed

Regenerative Organic Certified®

Regenerative Organic Certified (ROC™) Hemp Hearts

Follow Kyle and AC on LinkedIn