The Duct Tape Marketing Podcast

7 Steps to a Complete Visibility Audit


Listen Later

John breaks down why SEO is no longer just about rankings—it's about visibility. In this solo episode, he shares the seven key steps of a complete visibility audit, from showing up in AI search and local map packs to building authority through media mentions and fresh reviews. You'll learn how to strengthen trust, optimize content for AI, and ensure your calls to action convert visitors into customers.

00:00 Start 01:00 SEO in 2025 01:27 Rankings Are Dead 02:17 The Visibility Audit 02:47 Step 1: AI Overview Presence 03:30 Step 2: Local Pack Wins 04:13 Step 3: Review Strategy 05:04 Step 4: Media Mentions Matter 06:12 Step 5: Master EAT Principles 07:06 Step 6: AI-Ready Content 08:44 Step 7: CTAs That Convert

Rate, Review, & Follow

If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.

Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

👉 Get Your Free Prompts: https://dtm.world/freeprompts

...more
View all episodesView all episodes
Download on the App Store

The Duct Tape Marketing PodcastBy John Jantsch

  • 4.6
  • 4.6
  • 4.6
  • 4.6
  • 4.6

4.6

228 ratings


More shows like The Duct Tape Marketing Podcast

View all
The Kevin Miller Podcast by Kevin Miller | YAP Media

The Kevin Miller Podcast

1,344 Listeners

The GaryVee Audio Experience by Gary Vaynerchuk

The GaryVee Audio Experience

16,821 Listeners

Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,437 Listeners

Perpetual Traffic by Tier 11

Perpetual Traffic

760 Listeners

The StoryBrand Podcast by StoryBrand.com

The StoryBrand Podcast

1,935 Listeners

Entrepreneurs on Fire by John Lee Dumas of EOFire

Entrepreneurs on Fire

3,832 Listeners

Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

Marketing School - Digital Marketing and Online Marketing Tips

1,252 Listeners

The How of Business - How to start, run, grow and exit a small business. by Henry Lopez

The How of Business - How to start, run, grow and exit a small business.

504 Listeners

The Game with Alex Hormozi by Alex Hormozi

The Game with Alex Hormozi

4,424 Listeners

Marketing Made Simple by StoryBrand.com

Marketing Made Simple

292 Listeners

The Dave Gerhardt Show by Dave Gerhardt

The Dave Gerhardt Show

45 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

355 Listeners

BigDeal by Codie Sanchez

BigDeal

786 Listeners

AI Explored by Michael Stelzner, Social Media Examiner—AI marketing

AI Explored

85 Listeners

Proven Podcast by Charles Schwartz

Proven Podcast

302 Listeners