Investing In Integrity

#70 - The Importance of Values in Leadership: Joel Peterson (Chairman and Founder @ Peterson Partners; Consulting Professor @ Stanford Graduate School of Business)


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In this episode of the Investing in Integrity podcast, Ross Overline, CEO and co-founder of Scholars of Finance, speaks with Joel Peterson, Chairman and Founder of Peterson Partners, Consulting Professor at Stanford Graduate School of Business, and best-selling author of Entrepreneurial Leadership and the upcoming book, Juggling Glass and Rubber Balls.

The conversation starts with discussing the importance of trust while building high-performing teams. Joel emphasizes the need for integrity and delivering on promises to build trust within an organization. He also highlights the importance of empowering leadership and creating a high-trust culture.

The conversation segues to the topic of family and work-life harmony, and Joel shares his personal experience of balancing a demanding career with raising seven children.

He introduces his new book, "Juggling Glass and Rubber Balls," which focuses on finding harmony in life and defining success in terms of maturity in different aspects of life. Ross and Joel then discuss the role of values and priorities in driving personal and professional growth. Joel emphasizes the importance of assessing where one spends one's time, money, and mindshare to determine one's actual values and priorities.

They also discuss the significance of virtues and how many people overlook them. Joel mentions that supporting an organization like SOF (Scholars of Finance) is essential because it instills virtues in tomorrow's financial leaders.


Meet Joel Peterson

Joel Peterson has been on the Graduate School of Business faculty at Stanford University since 1992, teaching courses in real estate investment, entrepreneurship, and leadership. Joel served as Chairman of the Board of Overseers at the Hoover Institution at Stanford from 2016 to 2019. 

He also served as Chairman of the Board at JetBlue Airways for 12 years (2008-2020) and is on the boards of Franklin Covey and Packsize. Before Stanford Business School and founding Peterson Partners, Joel was Chief Executive Officer of Trammell Crow Company, the world’s then-largest private commercial real estate development firm. He has also served as the Chairman at the Hoover Institute and is an advisor and investor in firms like HireVue and ICON Aircraft. 

Joel has also been a Board Member at IT giant Asurion for 10 years and a Managing Partner at Trammel Crow Company. He earned an MBA from Harvard Business School and his Bachelor’s degree from Brigham Young University, where he was valedictorian. 

Joel is the author of Entrepreneurial Leadership: The Art of Launching New Ventures, Inspiring Others, and Running Stuff and The 10 Laws of Trust: Building the Bonds that Make a Business Great.

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