We have the CEO of Team Odeon, Ori Zilbershtein, back for his second interview this week. In this episode, we explore the growing threat of negative SEO and fraudulent DMCA case claims, which are growing at a staggering rate. Learn what's causing the spike in SEO scams as we dive into the scammers' minds in an attempt to understand their motives. Finally, we look at the steps Google has taken to mitigate negative SEO. Join us on episode 708 as we address the increasing number of SEO scams you must look out for here on the EDGE of the Web!

[00:03:48] Reintroducing Ori Zilbershtein

[00:04:57] Fake DMCA Case Claims

[00:15:09] How AI Has Progressed the Scale of DMCA Scams

[00:16:50] EDGE of the Web Title Sponsor: Site Strategics

[00:23:29] What Google is Doing to Combat Negative SEO

[00:27:46] EDGE of The Web Sponsor: Wix

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

Wix: http://edgeofthewebradio.com/wix

Follow Our Guest

Twitter: https://x.com/OriZilbershtein

LinkedIn: https://www.linkedin.com/in/orizilbershtein

Resources

Team Odeon

Ars Technica Article