Megan chats with Ty Kilgore about why most SEO strategies fail and what it really takes to see lasting traffic growth in 2025 and beyond.

Ty Kilgore is your go-to SEO and Digital Marketing guru with over 16 years of experience under his belt! Ty is all about getting results, having successfully boosted rankings for more than 1000 sites across 40+ industries, including big names like Verizon, Dell, and Mary Kay. In 2018, he founded Everything Digital Marketing to share his passion and help small business owners navigate the often-confusing world of SEO. When he's not diving into SEO strategies, you'll find him enjoying life in sunny Austin, Texas, with his three amazing kids and his wife.

Feeling stuck in an SEO rut? You're not alone. Ty delivers a must-hear reality check on what's working in SEO today, what's outdated, and how to rebuild your strategy with precision. From content formatting to intent-based keyword research and the impact of AI overviews, this episode is packed with actionable insights and mindset shifts that will reignite your traffic game.

Key points discussed include:

- AI overviews aren't the end: Learn which types of content will thrive even as AI summaries take over simple search queries.

- Your domain rating matters: Understand how your DR impacts how many changes your posts need to rank and why lower DR sites need deeper optimization.

- Intent is everything: Stop chasing keywords that won't convert, focus on what real people are actually searching for.

- Format your posts like a pro: Mobile readability, F-pattern eye movement, and bolded content all play a role in engagement and rankings.

- Stop writing like a textbook: Inject your POV in the first few sentences to stand out and keep readers scrolling.

- Update with strategy, not guesswork: You need more than a few keyword tweaks, Ty breaks down a system of "levers" to test and refine.

- Video gives you an edge: Use YouTube shorts and embedded video to boost visibility and authority in the SERPs.

- Don't give up too soon: SEO recovery often happens after a core update, your job is to prep the content so it's ready when it counts.

If You Loved This Episode…

You'll love Episode 713: Will Google Kill Your Blog? The New Rules of SEO, Content, and Audience Growth With Ryan Robinson

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