Megan chats with Kelsey Smith, who went from beauty YouTuber to successful food blogger, about how to reinvent your blog with intentional pivots and smart systems (instead of giving up completely).

Kelsey Smith is the recipe developer and content creator behind By Kelsey Smith, where she shares shortcut, no-fuss comfort food for busy families. Her recipes focus on simple, time-saving ingredients that make homemade cooking feel doable, even on the busiest nights. From no-bake desserts to one-pan meals, everything is designed to minimize effort without sacrificing flavor.

Blogging rarely follows a straight path. From beauty YouTube videos to a food blog that now out-earns Kelsey freelance work, this story shows how resilience, systems, and incremental changes can lead to sustainable growth.

Key points discussed include:

- Pivot with purpose: See how shifting niches can unlock new energy and direction.

- Incremental change works: Learn how small, steady steps prevent burnout and create momentum.

- Ride the ups and downs: Find out how to navigate algorithm hits, traffic drops, and discouragement.

- Systems bring peace: Build schedules and backend workflows that make blogging manageable.

- Community matters: Discover why masterminds, groups, and conferences accelerate growth.

- Diversify income: Balance freelance work and blogging to create stability and confidence.

- Stay authentic: Focus on the work you love while letting go of trends that no longer serve you.

Connect with Kelsey Smith

Website | Instagram