Brad Marshall started his CrossFit gym in a two-car garage and successfully transitioned to taking over an established affiliate. Brad shares the challenges of scaling from a small, intimate community to a thriving commercial space, the importance of building culture, and lessons learned in creating a sustainable business. Tune in to hear how passion and strategic decisions turned a garage gym into a vibrant affiliate with over 80 members.

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0:00 - Introduction

1:12 - Meet Brad Marshall: The Story Behind Greater Culture CrossFit

3:02 - Garage Beginnings: Building a Gym Community at Home

6:07 - The Garage Gym Setup: Growth, Challenges, and Creative Solutions

7:28 - Taking Over an Affiliate: Navigating the Transition Process

9:56 - Growing Membership: From 30 Members to Over 80 in 7 Months

13:00 - Establishing Culture: The Role of Communication and Connection

19:00 - Rebranding and Renovating: Creating a Fresh Start for Members

22:40 - Pricing Adjustments: Managing Member Expectations and Revenue

29:10 - Programming Changes: Shifting to a New Coaching Philosophy

35:10 - Building a Thriving Culture: Language, Leadership, and Community

39:03 - Reflecting on Growth: Lessons Learned from Garage to Affiliate