Every time a fan clicks something, your link shouldn’t just suggest a destination — it should open a world. Great links build loyalty. Lesser links risk losing attention — sometimes for a moment, sometimes for good.

Most musicians don’t realize they’re quietly sabotaging themselves with the links in their bios, emails, and videos — because what happens after the click usually returns more value to the platforms than to you.

In this episode, I break down 8 smarter ways to link people to your music so you stop bleeding attention and start building momentum.

You’ll learn:

-Why certain “smart link” tools aren’t actually that smart

-How to increase the visual and psychological surface area of your music

-How to improve the fan experience with contextualized links

-And more ways to make every click count

If you’re serious about growing your audience — without burning out on promotion — this is the episode to watch.

Resources mentioned in this episode include:

How to create a Spotify "deep link" - https://youtu.be/CdAUMSQdb2w

Ideas for effective musician lead-magnets: - https://youtu.be/jSeCHnbEegU

About to release new music?

Check out https://www.musicdemo.org/music-release-checklist