Do you ever recommend products you love to your family and friends? Would you do it even more if you were rewarded for it? Would your customers share your product with their friends and family if you offered them an incentive to do so?

That’s the gist of referral marketing and it can be a really powerful channel for eCommerce businesses. In fact, it just may be one the most cost-effective ways to acquire new customers AND retain your existing ones.

On this week’s episode, I’m talking to Raúl Galera, the Chief Advocate at ReferralCandy, an app that allows ecommerce brands to set up and run customer referral programs and some tips and tricks on how to create a kick-ass program that keeps your customers spreading the word.

• The difference between referral marketing and other forms of marketing

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