Kristen Wager introduces a new method of monetizing recipes called Recifix and shows us how to build a more stable and diversified food blog business in the face of AI and traffic volatility.

Kristen is a PhD-trained consumer insights leader with deep expertise in the creator economy. Over the past decade, she's led research initiatives at Kellogg's Company supporting top CPG brands like Special K, Cheez-It, and Morning Star. Most recently she built research programs for the top 100 food creators at Raptive where she gained firsthand insight into the food creator ecosystem and the challenges creators face. That experience led her to create Recifix - a cleaner, calmer way to find, plan, and share ad-free recipes, all while supporting the creators behind them.

Relying on Google traffic alone is becoming increasingly risky. This episode explains what is actually changing in search, why AI is accelerating that shift, and how experienced bloggers can build stronger revenue streams that are not dependent on algorithms.

Key Topics Discussed:

- Traffic from search is not owned and can disappear without warning.

- AI is reducing clicks by delivering answers without sending users to blogs.

- Real diversification means adding new revenue streams not just new platforms.

- Email lists and direct audience relationships protect your business.

- Subscription based models create compounding and recurring income.

- Trust with your audience is your strongest long term competitive advantage.

Connect with Dr. Kristen Wager

Website | Instagram

Recifix - [email protected]