Brandin Cohen is the Founder of Liquid I.V.

Topics :

• Reflecting on the past 8/9 years of Brandin’s life
• Spending 1 month in Kauai, Hawaii solo to disconnect & reground himself
• Sticking to daily routines to help him stay centered & sharp
• Commonality in leaders like Elon Musk, Albert Einstein, Kobe Bryant & Ben Franklin
• Remaining calm in stressful situations
• Building a team culture about Winning
• From selling 1 stick at a time to flavor collaborating with Justin Bieber
• Characteristics of building a $100+ Million Dollar Business
• 10+ month process of being acquired by Unilever
• Using his relationships for Chapter 2 of Change The World
• Focusing on Liquid I.V.’s growth vs worrying about an Exit Strategy
• Deciding to step down as CEO & start a new chapter
• Every situation is a winning decision or learning opportunity
• Liquid I.V. Guiding Principles
• Having two separate phones allows him to detach
• Post acquisition : Making sure LIV Team & everyone around him was set up for success
• Reprioritizing areas of his life & making lifestyle changes
• Focusing on health to be at his peak performance to operate at his highest level
• Morning routines : Journaling, yoga, peloton, weight / mobility training
• Afternoon routines : Red light laser bed, cyro & infrared sauna 
• Living the Mamba Mentality Mindset
• Story behind the note he wrote to his mom in 2006
• We can all Change The World by being the best version of ourselves
• Best advice from his father : Think for yourself + You can accomplish anything you set your mind to
• Book recommendation : Elon Musk : Tesla, SpaceX, and the Quest for a Fantastic Future by Ashlee Vance
• Area of his life he need to put more effort into : Following his curiosity with new experiences and being more open to love
• First step to reaching our inner potential : Just Start
• Challenge for the listeners : Start writing down the things that you’re feeling on a piece of paper or in a journal

 

Connect with Brandin!

Instagram : @Brandin_Cohen

Check out Liquid I.V.!

Instagram : @LiquidIV

Website : Liquidiv.com

 

Check out our previous podcasts!

Ep 99 of Purpose in the Youth (8/29/18)

Groupisode 3 of Purpose in the Youth (10/24/18)

Episode 5 of What They Don't See (10/2/19)

 

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