Sign up to save your podcasts
Or
Share 841 Eric Ries: Author of Incorruptible
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
841 Eric Ries: Author of Incorruptible
On today’s episode, we welcome Eric Ries, bestselling author of The Lean Startup and now Incorruptible — a new take on why good companies go bad, and what it actually takes to build one that doesn’t.
Eric has spent decades shaping how founders think about building companies. But this conversation goes beyond startups and into something bigger: what happens as companies scale, when pressure builds, incentives shift, and mission starts to drift. Because the reality is, most companies don’t fail overnight—they slowly lose their way.
In this episode, Eric breaks down the hidden forces that push companies off track, from what he calls “financial gravity” to the subtle ways governance and incentives shape behavior over time. We get into redefining profit, why mission has to be built into the operating system—not just the brand—and what founders often get wrong when it comes to long-term thinking. He also shares real examples of companies that have gotten this right—and why they’ve been able to endure when others haven’t.
If you care about building something that lasts—or making sure what you build doesn’t turn into something you never intended—this is a conversation you’ll want to hear.
Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at [email protected]. You can also find me @KaraGoldin on all networks.
To learn more about Eric Ries and Incorruptible:
https://www.incorruptible.co
https://www.linkedin.com/in/eries/
https://x.com/ericries
https://www.instagram.com/ericriesactual/
Sponsored By:
LinkedIn Jobs - Head to LinkedIn.com/KaraGoldin to post your job for free.
RULA - Go to Rula.com/KARAGOLDIN for convenient therapy that’s covered by insurance.
SelectQuote - Save more than fifty percent on term life insurance at SelectQuote.com/kara TODAY to get started.
Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/841
View all episodes
By Kara Goldin
4.8
263263 ratings
On today’s episode, we welcome Eric Ries, bestselling author of The Lean Startup and now Incorruptible — a new take on why good companies go bad, and what it actually takes to build one that doesn’t.
Eric has spent decades shaping how founders think about building companies. But this conversation goes beyond startups and into something bigger: what happens as companies scale, when pressure builds, incentives shift, and mission starts to drift. Because the reality is, most companies don’t fail overnight—they slowly lose their way.
In this episode, Eric breaks down the hidden forces that push companies off track, from what he calls “financial gravity” to the subtle ways governance and incentives shape behavior over time. We get into redefining profit, why mission has to be built into the operating system—not just the brand—and what founders often get wrong when it comes to long-term thinking. He also shares real examples of companies that have gotten this right—and why they’ve been able to endure when others haven’t.
If you care about building something that lasts—or making sure what you build doesn’t turn into something you never intended—this is a conversation you’ll want to hear.
Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at [email protected]. You can also find me @KaraGoldin on all networks.
To learn more about Eric Ries and Incorruptible:
https://www.incorruptible.co
https://www.linkedin.com/in/eries/
https://x.com/ericries
https://www.instagram.com/ericriesactual/
Sponsored By:
LinkedIn Jobs - Head to LinkedIn.com/KaraGoldin to post your job for free.
RULA - Go to Rula.com/KARAGOLDIN for convenient therapy that’s covered by insurance.
SelectQuote - Save more than fifty percent on term life insurance at SelectQuote.com/kara TODAY to get started.
Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/841
More shows like The Kara Goldin Show
View all
The Amy Porterfield Show
4,591 Listeners
The Bossticks
14,964 Listeners
How I Built This with Guy Raz
30,233 Listeners
Kwik Brain with Jim Kwik
4,844 Listeners
WHOA That's Good Podcast
13,326 Listeners
Couple Things with Shawn and Andrew
39,830 Listeners
Culture Apothecary with Alex Clark
14,719 Listeners
Probably a Podcast
6,151 Listeners
Lipstick on the Rim
1,044 Listeners
The Carpool with Kelly and Lizz
3,684 Listeners
The Mel Robbins Podcast
20,222 Listeners
De-Influenced with Dani + Jordan
5,064 Listeners
Let's Be Honest with Kristin Cavallari
3,424 Listeners
Learning To Mom ® Motherhood Podcast for First Time Moms, New Moms and Expecting Mothers
207 Listeners
Aspire with Emma Grede
671 Listeners