In Part 2 of the Culture Shift Series, Rev. Russ breaks down the essential components of building a strong, effective culture within your church, business, nonprofit, or family. This episode focuses on the leader’s responsibility in creating, sustaining, and championing culture—and how it all begins with having a clear aim. Through his signature 3-part framework (Aim, Act, Acknowledge), Rev. Russ shows how intentional leadership shapes organizational success.