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Share 86: Shifting Channels in the Specialty Bicycle Market, Part 5: The Event Imperative: Can Outerbike (and Others) Save an Industry?
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86: Shifting Channels in the Specialty Bicycle Market, Part 5: The Event Imperative: Can Outerbike (and Others) Save an Industry?
Today, I’m joined by Ashley Korenblat, the founder of OuterBike (and a host of other VERY impressive titles). The first OuterBike was a relatively radical idea: Instead of giving consumers the opportunity to demo a bike in a few circles around the parking lot, bring the bikes to iconic trails the consumer wants to ride.
For the first Outerbike, Ashley called in all sorts of personal favors and connections to get brands to bring their fleets to Moab, Utah, on their way home from Interbike. A decade later, Outerbike has expanded to four incredible riding destinations and is a pilgrimage for thousands of enthusiast cycling consumers.
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By Kristin Carpenter
4.9
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Today, I’m joined by Ashley Korenblat, the founder of OuterBike (and a host of other VERY impressive titles). The first OuterBike was a relatively radical idea: Instead of giving consumers the opportunity to demo a bike in a few circles around the parking lot, bring the bikes to iconic trails the consumer wants to ride.
For the first Outerbike, Ashley called in all sorts of personal favors and connections to get brands to bring their fleets to Moab, Utah, on their way home from Interbike. A decade later, Outerbike has expanded to four incredible riding destinations and is a pilgrimage for thousands of enthusiast cycling consumers.