Offering something a glimpse into my work life, this is a recording of a short talk that I gave recently to promote a way of thinking that I teach to my students at my university. In particular, I talk about how creativity deals with the relationship between the picture (content) and the frame (context) and, especially, with the importance of questioning and reinventing the frame (i.e. reframing). While the subtext is that of the profession of communication design, the principles offered are applicable to almost anything.

Twitter: @duncanreyburn

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