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#9 The importance of Thought Leadership in your marketing strategy
In this new episode of Market'in, and the last one for our summer special (but don't worry, we'll be back very soon with amazing guests and content), we have decided to focus on Thought Leadership. According to a 2022 Edelman x LinkedIn study 61% of decision-makers say that an organization’s thought leadership can be more effective than traditional product-oriented marketing. This study also states that in times of economic downturns 46% of decision-makers say they are less receptive to sales calls and marketing outreach. So doing ads is great, and necessary, but there must be more to add to your usual marketing strategies.
And thought leadership is just this additional layer you might need! In this episode we discuss what is exactly thought leadership, who can be involved in those initiatives, how to create great content that will help support your branding and conversion effors, and we end discussing the new LinkedIn format "Thought Leaders Ad" which can support you in those efforts!
We hope you'll enjoy this new episode, and that we'll see you soon on the next episode!
Hosted by Ausha. See ausha.co/privacy-policy for more information.
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By Francois Decaux & Aurélie BalaesIn this new episode of Market'in, and the last one for our summer special (but don't worry, we'll be back very soon with amazing guests and content), we have decided to focus on Thought Leadership. According to a 2022 Edelman x LinkedIn study 61% of decision-makers say that an organization’s thought leadership can be more effective than traditional product-oriented marketing. This study also states that in times of economic downturns 46% of decision-makers say they are less receptive to sales calls and marketing outreach. So doing ads is great, and necessary, but there must be more to add to your usual marketing strategies.
And thought leadership is just this additional layer you might need! In this episode we discuss what is exactly thought leadership, who can be involved in those initiatives, how to create great content that will help support your branding and conversion effors, and we end discussing the new LinkedIn format "Thought Leaders Ad" which can support you in those efforts!
We hope you'll enjoy this new episode, and that we'll see you soon on the next episode!
Hosted by Ausha. See ausha.co/privacy-policy for more information.